酷我-北美枫

Men's consumption of skin-care products has also increased. Motivated not by a desire for physical beauty of the feminine kind but by a determination not to present a greasy or prematurely aged appearance to the world, more and more men say they want healthy, young-looking skin. According to one firm (Fuji-Keizai Co), a Tokyo firm engaged in economic research, in 2002 the market for men's basic cosmetic items and facial cleansers grew to over 12 billion Yen � about 5% higher than the previous year's figure - despite a decline in sales of hair-grooming products, and this growth is expected to continue. One Japanese men's store is the first department store in Japan to feature a sales floor devoted to men's cosmetics, which were previously relegated to a corner of the women's cosmetics department in the Isetan flagship department store.

Supermarkets and convenience stores are coining onto the men's cosmetics industry. One major cosmetics manufacturer based in Tokyo is marketing a new line called Nivea for Men. Even health spas and nail salons, once assumed to be an exclusively female province, are also seeing an increase in male customers. Increased spending in this and other areas indicates that men's interests have expanded beyond the areas traditionally associated with male-oriented consumption.

http://www.menscosmetics.co.uk